Eustace L. King oversees all aspects of O2K's business, contract negotiation, sports marketing, athletic training, health management and wealth management. Before O2K, King was a Director at the National Hockey League. By the age of 31, he had become one of the NHL's most influential young executives. Aside from the traditional day-to-day operations of the League, King jointly oversaw corporate sponsorship and was directly responsible for new business development.
King, in conjunction with his Senior Vice President, managed a division that represented in excess of $375 million in worldwide marketing, advertising and promotional support for the sport of hockey. Despite a challenging economic environment, King worked to renew several high profile NHL business partners such as Anheuser-Busch, MasterCard and MBNA, while adding four new partners - Best Buy, Kellogg's, Sirius Satellite Radio and Starwood Hotels and Resorts. While at the NHL, King served as a member of NHL Diversity, designed to introduce economically disadvantaged children of diverse ethnic backgrounds to the game of hockey while also teaching them other essential life skills.
Prior to joining the National Hockey League, King served as a Media Buyer/Planner for Leo Burnett Worldwide, one of the most prominent advertising agencies in the world. King was a key contributor to strategic consulting, marketing plan development and promotional program implementation. In addition to those responsibilities, King identified and negotiated placement in national and local media to generate awareness, increased sales and repeat purchases for the Miller Brewing Company, and McDonalds.
King received his joint degree in Mass Communications and Sociology at Miami University (Oxford, Ohio). He also was a member of the nationally ranked men's CCHA Division 1 Varsity Ice Hockey Championship Team and was a two time recipient of an Academic and Athletic Excellence Award. King recently continued his education by completing The Program on Negotiation at Harvard Law School.
Matthew G. Oates oversees all aspects of O2K's business, contract negotiation, sports marketing, athletic training, health management, and wealth management. In addition, Oates is a licensed insurance producer who works hand in hand with O2K clients and top insurance companies. Before O2K, Oates was drafted by the New York Rangers in the 1992 NHL Entry Draft. Oates enjoyed a nine year professional hockey career, mostly within the Chicago Blackhawks organization. After Oates' professional hockey career he became a senior-level executive of Corporate Sales and Marketing for Diamond Sports Management. He jointly oversaw corporate sponsorships and was directly responsible for new business development for the Idaho Steelheads hockey team and the Bank of America Centre. Oates' group managed a division that represented millions of dollars in marketing and advertising for Diamond Sports Management.
Oates attended Miami University (Oxford, Ohio) where he was a member of the nationally ranked men's CCHA Varsity Ice Hockey Championship Team. He received his Bachelor's degree in Political Science.
Steve Reich is a licensed NHLPA Certified Agent whose primary responsibility is contract negotiations for O2K. Reich began representing professional athletes in 1987. From 1993 to 2000, Reich was the President of RBRT Sports Group, one of the largest hockey representation groups in the world. While there he represented such athletes as Hall of Famer Mario Lemieux, Ron Francis, Chris Chelios, Tom Barrasso, Luc Robitaille, Kevin Stevens, Scott Gomez, Brad Stuart and dozens of other outstanding players.
In 2001, Reich founded Reich Publishing & Marketing, where he continued to represent Mario Lemieux, Ron Francis, Hall of Famer Scotty Bowman to promote and manage their marketing, licensing, foundations, and endorsement opportunities. Some of the companies that Reich Publishing & Marketing have secured marketing and endorsement contracts with are: Bayer/GlaxoSmithKline (Levitra), Nike, The Hockey Company, Microsoft, EA Sports, The Home Depot, Kellogg's, Campbell's, Sam's Club, Be A Player Trading Cards, Steiner Sports, Topps Trading Cards and Upper Deck.
Reich graduated from Bucknell University, earned his J.D. from the University of Pittsburgh Law School and entered the world of athlete representation shortly thereafter. Reich is a licensed attorney and is certified by the Pennsylvania Bar Association.
Dean Grillo is a partner in O2K Worldwide Management Group. His primary responsibilities include contract negotiations, player development and evaluating prospective professional athletes. In addition, Grillo assists in the day-to-day management of current O2K clients.
Prior to joining O2K, Grillo was drafted by the San Jose Sharks in the 1991 NHL Entry Draft. He played three years in the Sharks organization, Grillo finished his playing career in Europe playing in the Finnish Elite League. After Grillo's professional career he served in various capacities within the United States Hockey League. He held positions including Regional Scout, Director of Hockey Operations as well as Head Coach for the Indiana Ice.
Grillo has a wealth of experience in coaching and a family that has a well-respected reputation throughout the hockey community. His father, Chuck, was a scout a NHL scout for 32 years, and former Executive Vice President and Director of Player Development for the San Jose Sharks. His brother, Rob, has been a scout with the San Jose Sharks for the past 20 years and his cousin, Roger, works for USA Hockey.
In addition to Grillo's responsibilities at O2K, he is also the Director of Hockey Operations for Minnesota Hockey Camps. Minnesota Hockey Camps was co-founded by his father, Chuck Grillo and the late Herb Brooks. Throughout its 32-year existence, Minnesota Hockey Camps has had over 300 camp alumni that have gone on to play in the NHL and win NHL awards.
Grillo attended the University of North Dakota playing two seasons for the Fighting Sioux. He received his Bachelor's degree in Business Management and Marketing from Sullivan University in Lexington, Ky.
Lloyd Donnelly serves as a Manager, Player Development for O2K Worldwide Management Group. His primary responsibilities include scouting and evaluating prospective professional athletes in the United States and Canada. Donnelly will also assist in the day-to-day management of existing O2K clients.
Donnelly has been involved with amateur hockey and the evaluation of players for over 25 years. He has coached at every level within different organizations in Denver, Colorado. Donnelly grew up playing his youth hockey in Denver, Colorado and played prep hockey for Culver Academy, before attending St. Lawrence University. Donnelly ended his hockey career in the OHL with the Kingston Canadians.
Donnelly has a degree in Business/Finance from the University of Colorado as well as, a Masters Degree in Banking from the University of Oklahoma.
Dr. Billy Adamsen serves as the Director of European Operations for O2K Worldwide Management Group. Dr. Adamsen will oversee all aspects of O2K's business, contract negotiations, sports marketing, player development and wealth management in Europe.
Dr. Adamsen recently was the Executive Director for the brand new multimillion dollar Malmo arena in Malmo, Sweden. The arena currently serves as the home for the Malmo Red Hawks. Dr. Adamsen is also a Partner in Denmark's oldest Public Relation and Public Affairs agency, Sylvester Hvid & Co. and serves on various government boards and committees in Scandinavia and Europe.
Dr. Adamsen is well respected for his work in amateur and professional hockey throughout Scandinavia and Europe. In his past he's served as an Executive Director for a Danish Ice Hockey Club and for various sporting events and organizations throughout the world.
In addition to Dr. Adamsen's passion for hockey, he has also worked within politics and science. For more than 6 years he was the personal Adviser to the Danish Prime Minister and has been Adviser for The British Labour Government. Dr. Adamsen was a Professor at the University of Copenhagen and Copenhagen Business School where he conducted research on subjects such as Politics, Management and Communication, Culture, Media and Mass Communication and Sports Psychology and Language. He is an author and has published more than five books on these subjects and is an expert on
how to turn organizations into a winning organization with a winning culture and image.
Dr. Adamsen has a Bachelor degree in Language Psychology, Master Degree in Mass Communication, Media & Culture and a PhD in Politics, Management and Communication from the University of Copenhagen. He has also been a research student at the University of California, Los Angeles (UCLA) where he conducted research on Media, Politics and Sports.
Magnus Ramstrom serves as the Manager of Player Development in Europe. His primary responsibilities include scouting and evaluating prospective professional athletes in Europe, and assisting in the day to day management of O2K Europe. In addition, Ramstrom also oversees O2K's European player development.
At 17 Ramstrom left Stockholm for Chicago where he played hockey and went to school with Matt Oates and Eustace King. During his time in Chicago he also began coaching, which he continued in Sweden, coaching at the highest level in junior hockey in both Sweden and Norway. Ramstrom worked for Djurgardens youth and junior department where he was involved with coaching and player development. He won a national championship with Djurgarden. Ramstrom has also worked for Frisk/Asker, in Norway, in the development program for both players and coaches.
Ramstrom has a wealth of knowledge and experience in coaching and in player development. In the spring and summer Ramstrom is involved with Howe Hockey development program, where youth players from all over the world come to the camp, play in international youth tournaments, and interact socially. Ramstrom also worked for ISS (International Scouting Service) as their representative in Europe.
Ramstrom attended the University of North Park, Chicago and received his bachelor's degree in International Business and Finance.
Matt serves as a Manager in Player Development for O2K Worldwide Management Group. His primary responsibilities include: scouting and evaluating prospective professional athletes in the United States and Canada. Conducting statistical and market analysis for use in contract negotiations, as well as day-to-day management of existing O2K clients.
Federico played collegiately at Western Michigan University in the CCHA and prior to his time at WMU, he played youth hockey in Phoenix for the P.F. Chang's program. Federico earned a Bachelor's degree in Marketing from Western Michigan University.
