Eustace L. King

Eustace L. King is a NHLPA Certified Agent and Managing Partner in O2K Worldwide Management Group. King oversees all aspects of O2K’s business, contract negotiations, sports marketing, player development and wealth management. Before O2K, King was a Director at the National Hockey League. By the age of 31, he had become one of the NHL’s most influential young executives. He jointly oversaw corporate sponsorship and was directly responsible for new business development for the League. King, in conjunction with his Group Vice President, managed a division that represented in excess of $375 million in worldwide marketing, advertising and promotional support for the sport of hockey. Despite a challenging economic environment, King worked to renew several high profile NHL business partners such as Anheuser-Busch, MasterCard and MBNA, while adding four new partners - Best Buy, Kellogg’s, Sirius Satellite Radio and Starwood Hotels and Resorts. While at the NHL, King served as a member of NHL Diversity, designed to introduce economically disadvantaged children of diverse ethnic backgrounds to the game of hockey while also teaching them other essential life skills. In addition, King has been a part of the coaching and evaluation staff for the USA Hockey National Team Development Program, where athletes are annually selected to represent their country in international                                                                  competition.

Prior to joining the National Hockey League, King served as a Media Buyer/Planner for Leo Burnett Worldwide, one of the most prominent advertising agencies in the world. King was a key contributor to strategic consulting, marketing plan development and promotional program implementation. In addition to those responsibilities, King identified and negotiated placement in national and local media to generate awareness, increased sales and repeat purchases for the Miller Brewing Company, McDonalds, Ameritech Cellular and the Leo Burnett International Media Group.

King received his joint degree in Mass Communications and Sociology at Miami University (Oxford, Ohio). He also was a member of the nationally ranked men’s CCHA Varsity Ice Hockey Championship Team and was a two time recipient of an Academic and Athletic Excellence Award.